The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to "Network" at Marketing Conferences | Ep. #1025

How to "Network" at Marketing Conferences | Ep. #1025

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking. We have committed to throwing a FREE Marketing School Live Event in Los Angele...

22 Touko 20199min

How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check ou...

21 Touko 20199min

The Art of Doing a Deal | Ep. #1023

The Art of Doing a Deal | Ep. #1023

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details...

20 Touko 20197min

The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022

The Forgotten Podcast Monetization Channel We Neglected to Mention | Ep. #1022

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel! We have committed to throwing a FREE Marketing School Live E...

19 Touko 20198min

The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021

The Optimal Way to Get the Most Done in a Day Without Working | Ep. #1021

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself. We have committed to throw...

18 Touko 20199min

Neil’s Billion Dollar Mistake | Ep. #1020

Neil’s Billion Dollar Mistake | Ep. #1020

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the detai...

17 Touko 20198min

How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019

How Much Work it Takes to Build a “Popular” Podcast | Ep. #1019

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours. We have committed to throwing a FREE M...

16 Touko 20197min

How to Fight Negative Press | Ep. #1018

How to Fight Negative Press | Ep. #1018

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press. We have committed to throwing a FREE Marketing School Live Event in Lo...

15 Touko 20198min

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