The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000

7 Creative Ways to Make Your Blog Post Stand Out | Ep. #1000

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting. We have committed to throwing a FREE Marketing Scho...

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How to Throw an Event Without Losing Money | Ep. #999

How to Throw an Event Without Losing Money | Ep. #999

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Market...

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7 Marketing Tools That We Love | Ep. #998

7 Marketing Tools That We Love | Ep. #998

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best. We have committed to throwing a FREE Marketing School Live Event in Los An...

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How to Make Broken Link-Building 10 Times Easier | Ep. #997

How to Make Broken Link-Building 10 Times Easier | Ep. #997

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process. We have committed to throwing a FREE Marketing School Live Event in Los Angele...

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How to Uncover Your Competitor’s Content Strategy | Ep. #996

How to Uncover Your Competitor’s Content Strategy | Ep. #996

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need. We have committed to throwing a FREE ...

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How LinkedIn’s Algorithm is Changing | Ep. #995

How LinkedIn’s Algorithm is Changing | Ep. #995

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime. We have committed to throwing a FREE Marketing School Live Eve...

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The Power of “No” | Ep. #994

The Power of “No” | Ep. #994

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests. We have committed to throwing a FREE Marketing School Live Event in Los Angele...

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How to Outrank Your Competition on YouTube | Ep. #993

How to Outrank Your Competition on YouTube | Ep. #993

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube. We have committed to throwing a FREE Marketing School Live Event in Los A...

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