The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960

7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960

In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage. We have committed to throwing a FREE Marketing School Live Eve...

18 Maalis 20198min

The Craziest Content Marketing Tactic EVER | Ep. #959

The Craziest Content Marketing Tactic EVER | Ep. #959

In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there. We have committed to throwing a FREE Marketing School Live Event ...

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How Often You Need to Post on Facebook | Ep. #958

How Often You Need to Post on Facebook | Ep. #958

In episode #958, we discuss how often you need to post on Facebook. Tune in to hear how often you need to post on this platform and why. We have committed to throwing a FREE Marketing School Live Eve...

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How Paid Advertising is Actually Dying | Ep. #957

How Paid Advertising is Actually Dying | Ep. #957

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore. We have committed to throwing a FREE Marketing School Live Event in Los Angele...

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If Your Business is About to Fail, What do You Do? | Ep. #956

If Your Business is About to Fail, What do You Do? | Ep. #956

In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink. We have committed to throwing a FREE Marketing School L...

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7 Hacks to Boost Your Conversion Rate | Ep. #955

7 Hacks to Boost Your Conversion Rate | Ep. #955

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof. We have committed to throwing a FREE Marketing School ...

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How to Structure Your SEO Team | Ep. #954

How to Structure Your SEO Team | Ep. #954

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success. We have committed to throwing a FREE Marketing School L...

12 Maalis 20199min

How to Hire a VP of Growth | Ep. #953

How to Hire a VP of Growth | Ep. #953

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, onc...

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