The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Here's What I Did When My Google Traffic Tanked | Ep. #878

Here's What I Did When My Google Traffic Tanked | Ep. #878

In episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running. We have committed to throwing a FREE Marketing School Live Event in ...

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Our Marketing Predictions for 2019 | Ep. #877

Our Marketing Predictions for 2019 | Ep. #877

In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School rea...

25 Joulu 20188min

How to Craft an Irresistible Headline | Ep. #876

How to Craft an Irresistible Headline | Ep. #876

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles...

24 Joulu 20188min

7 Landing Page Hacks to Test in 2019 | Ep. #875

7 Landing Page Hacks to Test in 2019 | Ep. #875

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing Sc...

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Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874

Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story. We have committed to throw...

22 Joulu 20188min

A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873

A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873

In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money. We have committed to throwing ...

21 Joulu 20187min

Our Master Marketing Plan for the New Year (Part 2) | Ep. #872

Our Master Marketing Plan for the New Year (Part 2) | Ep. #872

In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles...

20 Joulu 20187min

Our Master Marketing Plan for the New Year (Part 1) | Ep. #871

Our Master Marketing Plan for the New Year (Part 1) | Ep. #871

In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angel...

19 Joulu 20186min

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