The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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What's The Purpose of Blogging if it Doesn't Generate Sales? | Ep. #830

What's The Purpose of Blogging if it Doesn't Generate Sales? | Ep. #830

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing Scho...

8 Marras 201810min

7 Content Marketing Hacks You Aren't Leveraging (But Should) | Ep. #829

7 Content Marketing Hacks You Aren't Leveraging (But Should) | Ep. #829

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, ...

7 Marras 20189min

How to Deal With Google's Ever Changing Algorithm | Ep. #828

How to Deal With Google's Ever Changing Algorithm | Ep. #828

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm. We have committed to throwing a FREE M...

6 Marras 20189min

How Developers Drive More Traffic Than Marketers | Ep. #827

How Developers Drive More Traffic Than Marketers | Ep. #827

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles,...

5 Marras 20187min

How Much Is Your Business Worth (And How Do You Sell It)? | Ep. #826

How Much Is Your Business Worth (And How Do You Sell It)? | Ep. #826

In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so. We have committed...

4 Marras 20188min

Should You Sell Ads on Your Site? | Ep. #825

Should You Sell Ads on Your Site? | Ep. #825

In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you. We have committed to throwing a FREE Marketing School Live Event in Los Ang...

3 Marras 20187min

Why Copying Your Competition Doesn't Work Anymore | Ep. #824

Why Copying Your Competition Doesn't Work Anymore | Ep. #824

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics. We have committed to throwing a FREE Marketing Sch...

2 Marras 20189min

How to Network with Rich People | Ep. #823

How to Network with Rich People | Ep. #823

In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles,...

1 Marras 201810min

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