The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Find Cheap Freelancers That Don't Suck | Ep. #758

How to Find Cheap Freelancers That Don't Suck | Ep. #758

In episode #758, Eric and Neil tell you how you can find freelancers that don’t suck. Tune in to hear how your hiring process could be improved. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How ...

28 Elo 20189min

7 Powerful Marketing Tools You May Not Have Heard Of | Ep. #757

7 Powerful Marketing Tools You May Not Have Heard Of | Ep. #757

In episode #757, Eric and Neil discuss 7 powerful marketing tools. Tune in to hear about some lesser-known marketing tools. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Powerful Marketing Tool...

27 Elo 20189min

Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756

Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756

In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It...

26 Elo 20189min

Should You Give Up On Marketing Campaigns That Don't Work Initially | Ep. #755

Should You Give Up On Marketing Campaigns That Don't Work Initially | Ep. #755

In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight. TIME-STAMP...

25 Elo 20188min

How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754

How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754

In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to...

24 Elo 20186min

Best Way to Write a Cold Email | Ep. #753

Best Way to Write a Cold Email | Ep. #753

In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Best Way...

23 Elo 20188min

The Easy Alternative to Content Marketing | Ep. #752

The Easy Alternative to Content Marketing | Ep. #752

In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Easy Alt...

22 Elo 20187min

How to Hire Marketing Interns | Ep. #751

How to Hire Marketing Interns | Ep. #751

In episode #751, Eric and Neil discuss how to properly hire interns. Tune in to hear tips on making the most of internships. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire Marketing In...

21 Elo 20189min

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