The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546

How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.  Time-Sta...

28 Tammi 201810min

How to Get Access to Influential People | Ep. #545

How to Get Access to Influential People | Ep. #545

In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship. Time-...

27 Tammi 201812min

The Cleverest Marketing Campaigns that We Have Seen | Ep. #544

The Cleverest Marketing Campaigns that We Have Seen | Ep. #544

In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!  Time-Stamped Show Notes: [00:27] Today’s Topic: The Cleverest ...

26 Tammi 201813min

How Successful Entrepreneurs Think | Ep. #543

How Successful Entrepreneurs Think | Ep. #543

In episode #543, Eric and Neil discuss what makes an entrepreneur tick. Tune in to hear how you can think like a successful entrepreneur.  Time-Stamped Show Notes: [00:27] Today’s Topic: How Succes...

25 Tammi 201811min

How to Become an Overnight Success | Ep. #542

How to Become an Overnight Success | Ep. #542

In episode #542, Eric and Neil explain the reality of overnight success. Tune in to hear why being an overnight success may not be the key to long-term success.  Time-Stamped Show Notes:  [00:27] T...

24 Tammi 201810min

How SEO Is Dying and What You Should Focus on Next | Ep. #541

How SEO Is Dying and What You Should Focus on Next | Ep. #541

In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company.  Time-S...

23 Tammi 201810min

The Ultimate Advice for Every 20 Year Old | Ep. #540

The Ultimate Advice for Every 20 Year Old | Ep. #540

In episode #540, Eric and Neil discuss the very best advice for people who are just starting out. Tune in to hear what one piece of advice they wish they had heeded when they were in their twenties.  ...

22 Tammi 201813min

The Marketing Advice You Need to Hear, But Don't Want To | Ep. #539

The Marketing Advice You Need to Hear, But Don't Want To | Ep. #539

In episode #539 of Marketing School, Eric and Neil talk about some hard choices all marketers will have to make in the future. Tune in to hear about the future of marketing and what you can do to surv...

21 Tammi 201811min

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