The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How We Convert Visitors into Customers | Ep. #514

How We Convert Visitors into Customers | Ep. #514

In Episode #514, Eric and Neil discuss marketing funnels to convert visitors into customers. Contrary to what you may believe, you don’t need to have a complex funnel, so when you’re just starting off...

27 Joulu 20179min

How to Buy Back Your Time so You Can Make More Money | Ep. #513

How to Buy Back Your Time so You Can Make More Money | Ep. #513

In Episode #513, Eric and Neil discuss how important it is to find places where you can buy back your time so you can focus on what’s important to your business and making money. They also share some ...

26 Joulu 201710min

The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512

The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512

In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just con...

25 Joulu 201711min

How to Turn Shit into Sugar | Ep. #511

How to Turn Shit into Sugar | Ep. #511

In episode #511, Eric and Neil discuss how it's possible to turn a failing company around. Tune in to hear their advice for turning shit into sugar. Time-Stamped Show Notes:  [00:27] Today’s Topic:...

24 Joulu 201710min

How We Live in a World Where Common Sense Is No Longer Common | Ep. #510

How We Live in a World Where Common Sense Is No Longer Common | Ep. #510

On episode #510, Eric and Neil discuss how logical conclusions are not always the best marketing techniques. Tune in to hear how they flip the script and explain why common sense is no longer common. ...

23 Joulu 20179min

5 Tips to Become the Best Marketer | Ep. #509

5 Tips to Become the Best Marketer | Ep. #509

In episode #509, Eric and Neil give 5 tips on how to become the best marketer. Tune in to hear their insightful list and why retaining new information is an important facet.  Time-Stamped Show Notes:...

22 Joulu 20178min

How to Sell Millions Without Ever Opening Your Mouth | Ep. #508

How to Sell Millions Without Ever Opening Your Mouth | Ep. #508

On episode #508, Eric and Neil explain how you can make money without having to speak. Tune in to hear the steps to making this possible and other great silent marketing tips. Time-Stamped Show Notes...

21 Joulu 201711min

Why Marketing Is Your Most Important Education | Ep. #507

Why Marketing Is Your Most Important Education | Ep. #507

On episode #507, Eric and Neil explain why they believe that marketing is the best education you can get. Tune in to hear how being good at marketing is not just a business maneuver, but an important ...

20 Joulu 20178min

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