The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get Started with Public Speaking | Ep. #226

How to Get Started with Public Speaking | Ep. #226

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using ...

14 Maalis 201710min

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert ...

13 Maalis 20179min

How to Generate Consulting Leads From Your Website | Ep. #224

How to Generate Consulting Leads From Your Website | Ep. #224

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those pot...

12 Maalis 201711min

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website...

11 Maalis 20179min

7 Free Marketing Tools that You Ought to Use | Ep. #222

7 Free Marketing Tools that You Ought to Use | Ep. #222

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge ...

10 Maalis 20178min

7 Ways to Repurpose Your Content | Ep. #221

7 Ways to Repurpose Your Content | Ep. #221

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to fin...

9 Maalis 20178min

Where Marketing Is Going in 2017 | Ep. #220

Where Marketing Is Going in 2017 | Ep. #220

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get ...

8 Maalis 201713min

How Much to Spend on Marketing When You’re First Starting | Ep. #219

How Much to Spend on Marketing When You’re First Starting | Ep. #219

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why yo...

7 Maalis 20178min

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