The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118

7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your curren...

26 Marras 201611min

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117

In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business. Time Stamped S...

25 Marras 201610min

7 Ways to Optimize Your Marketing Proposals | Ep. #116

7 Ways to Optimize Your Marketing Proposals | Ep. #116

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped...

24 Marras 20169min

7 Things You Should Say NO to as a Marketer | Ep. #115

7 Things You Should Say NO to as a Marketer | Ep. #115

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today...

23 Marras 201610min

How Tools Create a Better Marketing ROI | Ep. #114

How Tools Create a Better Marketing ROI | Ep. #114

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools. Time Stam...

22 Marras 201612min

Should I Hire a PR Agency for My Business? | Ep. #113

Should I Hire a PR Agency for My Business? | Ep. #113

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for...

21 Marras 201611min

Is It Really Worth Going After Long-tail Keywords? | Ep. #112

Is It Really Worth Going After Long-tail Keywords? | Ep. #112

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they ar...

20 Marras 201610min

Should You Repurpose Your Content? | Ep. #111

Should You Repurpose Your Content? | Ep. #111

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth...

19 Marras 20169min

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