The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The 7 Deadly Marketing Sins | Ep. #78

The 7 Deadly Marketing Sins | Ep. #78

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future.  Time Stamped Show ...

17 Loka 201610min

7 Types of Content You Should Be Creating on Your Blog | Ep. #77

7 Types of Content You Should Be Creating on Your Blog | Ep. #77

In Episode #77 Eric and Neil talk about the 7 types of content you should be creating on your blog. Listen as they enumerate each type of content and how to utilize the types with key online tools. T...

16 Loka 20169min

How to Consistently Produce Content | Ep. #76

How to Consistently Produce Content | Ep. #76

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to hel...

15 Loka 201612min

How to Use Explainer Videos to Sell Your Products | Ep. #75

How to Use Explainer Videos to Sell Your Products | Ep. #75

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the of...

14 Loka 201613min

How to Use Live-streaming to Market Your Business | Ep. #74

How to Use Live-streaming to Market Your Business | Ep. #74

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other...

13 Loka 201610min

Should You Be Using Medium or Not? | Ep. #73

Should You Be Using Medium or Not? | Ep. #73

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show...

12 Loka 20169min

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, ...

11 Loka 201610min

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00...

10 Loka 201612min

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