What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers
In episode #2751, we discussed ChatGPT 4.0 and its potential applications, including real-time translation, storytelling, and AI assistance. We also tackled the role of AI in marketing, the importance...
5 Kesä 202415min
The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal
In episode #2750, we discussed AI’s impact on SEO, the impact of Google's search updates, the effects of algorithm updates on affiliate businesses, the monetization journey of businesses and creative ...
4 Kesä 202416min
McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing
In episode #2749, we discussed inflation, fast food price increases, consumer behavior, marketing strategies, dental experiences, credit card benefits, health and wellness, and celebrity movements. We...
3 Kesä 202421min
How to think about agency M&A, and The downfall and rebirth of the Patels
In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A dea...
28 Touko 202439min
OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and...
27 Touko 202422min
AOA sneak peek: The Future of Agencies with AI
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...
25 Touko 202421min
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...
24 Touko 202417min
Gamestop shoots up 91% off a meme, L'Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...
23 Touko 202416min
