Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off. Time Stamped Show Notes: 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing 00:54 – If something is working, go all in on it 01:07 – The big marketers spend a lot upfront 01:25 – it’s natural to be scared in spending 02:29 – Remember that marketing doesn’t work like magic 02:46 – It’s not like you spend money and automatically make more 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI 03:38 – Projection isn’t possible if you haven’t started anything yet 04:24 – You need to spend on advertising somehow 04:53 – You can’t just set an arbitrary budget 06:28 – Create a bigger brand 07:03 – That’s it for today’s episode! 3 Key Points: If you want your marketing campaign to pay off, you have to pay up front. Marketing isn’t magic. There’s pain before there’s gain. Test the water. Find something that works. Go all in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How Marketing Can Help Your Sales Team | Ep. #362

How Marketing Can Help Your Sales Team | Ep. #362

In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when there is so much opportunity to benefit from one ano...

28 Heinä 20179min

How to Create Engaging Instagram Story Ads | Ep. #361

How to Create Engaging Instagram Story Ads | Ep. #361

In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marketing strategy, but you need to know how to use it ...

27 Heinä 20177min

7 Growth Hacking Examples You Can Learn From | Ep. #360

7 Growth Hacking Examples You Can Learn From | Ep. #360

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their branding and acquired more customers using a few ta...

26 Heinä 201710min

5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359

5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359

In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why it’s good to see how your competitors are doing and...

25 Heinä 20176min

Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in h...

24 Heinä 20177min

3 Creative Ways to Attract Your Ideal Customer | Ep. #357

3 Creative Ways to Attract Your Ideal Customer | Ep. #357

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll ...

23 Heinä 20177min

7 Metrics You Ought to Monitor in Google Analytics | Ep. #356

7 Metrics You Ought to Monitor in Google Analytics | Ep. #356

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and...

22 Heinä 20178min

How to Retain Your Customers | Ep. #355

How to Retain Your Customers | Ep. #355

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value a...

21 Heinä 20179min

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