7 Ways to Nail the Skyscraper Technique | Ep. #92

7 Ways to Nail the Skyscraper Technique | Ep. #92

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That’s it for today’s episode! 3 Key Points: A better post doesn’t necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don’t work for all businesses. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Start a Successful Podcast | Ep. #70

How to Start a Successful Podcast | Ep. #70

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the pe...

9 Loka 201612min

What Churn Is and How to Reduce It | Ep. #69

What Churn Is and How to Reduce It | Ep. #69

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love ...

8 Loka 201612min

Exciting Marketing Opportunities for 2017 | Ep. #68

Exciting Marketing Opportunities for 2017 | Ep. #68

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illust...

7 Loka 201613min

Who Should Your First Marketing Hire Be and Why? | Ep. #67

Who Should Your First Marketing Hire Be and Why? | Ep. #67

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

6 Loka 201612min

How to Do Effective Keyword Research | Ep. #66

How to Do Effective Keyword Research | Ep. #66

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content ...

5 Loka 201611min

Should You Attend Marketing Conferences? | Ep. #65

Should You Attend Marketing Conferences? | Ep. #65

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conf...

4 Loka 201611min

Which Marketing Tactics Should You Start With? | Ep. #64

Which Marketing Tactics Should You Start With? | Ep. #64

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and ...

3 Loka 201612min

How Often Should You Be Emailing Your List? | Ep. #63

How Often Should You Be Emailing Your List? | Ep. #63

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. ...

2 Loka 20168min

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