7 Ways to Nail the Skyscraper Technique | Ep. #92

7 Ways to Nail the Skyscraper Technique | Ep. #92

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That’s it for today’s episode! 3 Key Points: A better post doesn’t necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don’t work for all businesses. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how...

23 Syys 201611min

Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53

Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that...

22 Syys 201612min

The Best Way to Research New Blog Topics | Ep. #52

The Best Way to Research New Blog Topics | Ep. #52

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources f...

21 Syys 201612min

How to Get a Lot of Traffic to Your Site without Building Links | Ep. #51

How to Get a Lot of Traffic to Your Site without Building Links | Ep. #51

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral ...

20 Syys 201610min

Why Neil & Eric Decided to Do this Podcast | Ep. #50

Why Neil & Eric Decided to Do this Podcast | Ep. #50

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric and Neil discuss why they decided to do this podcast...

19 Syys 201612min

How Often You Should Be Tracking Your Keyword Ranking | Ep. #49

How Often You Should Be Tracking Your Keyword Ranking | Ep. #49

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric and Neil discuss how often you should be tracking yo...

18 Syys 201610min

Best Strategies for Studying Your Competitors | Ep. #48

Best Strategies for Studying Your Competitors | Ep. #48

In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as e...

17 Syys 201610min

Neil & Eric's Top 10 Plugins for WordPress | Ep. #47

Neil & Eric's Top 10 Plugins for WordPress | Ep. #47

In Episode #47 Neil and Eric walk through their Top 10 Plugins for WordPress—they’re not only talk about the plugins and their features, but best practices for making the most of these WP add-ons.  T...

16 Syys 201613min

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