7 Ways to Nail the Skyscraper Technique | Ep. #92

7 Ways to Nail the Skyscraper Technique | Ep. #92

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That’s it for today’s episode! 3 Key Points: A better post doesn’t necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don’t work for all businesses. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42

Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric and Neil discuss their favorite marketing tools, lik...

11 Syys 201613min

Simple Strategies to Improve Your Lead Generation | Ep. #41

Simple Strategies to Improve Your Lead Generation | Ep. #41

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. L...

10 Syys 201612min

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Le...

9 Syys 201612min

How to Generate Sales Through Webinars | Ep. #39

How to Generate Sales Through Webinars | Ep. #39

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generati...

8 Syys 201613min

How to Promote Your Blog Post on a Tight Budget | Ep. #38

How to Promote Your Blog Post on a Tight Budget | Ep. #38

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Ti...

7 Syys 201614min

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic t...

6 Syys 201613min

Best Process to Create Blog Posts that Convert Customers | Ep. #36

Best Process to Create Blog Posts that Convert Customers | Ep. #36

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make ...

5 Syys 201614min

Are Marketing Certifications Worth It? | Ep. #35

Are Marketing Certifications Worth It? | Ep. #35

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction,...

4 Syys 201611min

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