100m Views and $900 Return
In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg th...
25 Touko 20237min
7 Marketing Tools for Q2 2023
In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful...
24 Touko 20238min
Why Newsletters Are Making a Comeback (and Why You Should Care)
In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at ho...
23 Touko 20237min
The Differences Between Mediocre and Standout Marketers
In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always...
22 Touko 20238min
The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted co...
21 Touko 20235min
The Cookieless Future Is Here: Here's What to Do About It
In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing comp...
20 Touko 20236min
Where Twitter Is Going And Why You Should Care
In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publicatio...
19 Touko 20237min
Microsoft Advertising Is Rolling Out Ads for Chat API
In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot ...
18 Touko 20237min
