8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Use Social Media to Dominate Google's Search Results | Ep. #646

How to Use Social Media to Dominate Google's Search Results | Ep. #646

In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google. TIME-STAMPED SHOW ...

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Here's How SEO is Going to Change in 2019 | Ep. #645

Here's How SEO is Going to Change in 2019 | Ep. #645

In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: [00:38] SEO is ...

7 Touko 20188min

You Should Never Rely on SEO or Social Media Marketing | Ep. #644

You Should Never Rely on SEO or Social Media Marketing | Ep. #644

In episode #644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone. Tune in to hear why and how you should diversify your efforts. TIME-STAMPED SHOW NOTES: [00:...

6 Touko 20188min

The Best Marketing Tools For Under $100 | Ep. #643

The Best Marketing Tools For Under $100 | Ep. #643

In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done. TIME-STAMPED SHOW NOTES: [00:2...

5 Touko 20188min

The Social Network That'll Drive You More Traffic Than Facebook | Ep. #642

The Social Network That'll Drive You More Traffic Than Facebook | Ep. #642

In episode #642, Eric and Neil discuss the social media site that will drive more traffic to your site. Tune in to hear which social network you should be leveraging and what tactics you need to use. ...

4 Touko 20187min

The Simplest Way to Bring People Back to Your Website | Ep. #641

The Simplest Way to Bring People Back to Your Website | Ep. #641

In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s...

3 Touko 20187min

The Marketing Tactic You Must Master in 2018 | Ep. #640

The Marketing Tactic You Must Master in 2018 | Ep. #640

In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: T...

2 Touko 20188min

The Three Best Marketing Strategies | Ep. #639

The Three Best Marketing Strategies | Ep. #639

In episode #639, Eric and Neil discuss the three best marketing strategies. Tune in to hear what three things you should be doing to increase your conversions. TIME-STAMPED SHOW NOTES: [00:27] Toda...

1 Touko 20188min

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