8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Running Out of Marketing Ideas? Do this  | Ep. #622

Running Out of Marketing Ideas? Do this  | Ep. #622

In episode #622, Eric and Neil discuss what you can do when you run out of marketing ideas. Tune in to hear where you can find inspiration to get you out of a rut. TIME-STAMPED SHOW NOTES: [00:27] ...

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Marketers Are Full of Shit | Ep. #621

Marketers Are Full of Shit | Ep. #621

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: M...

13 Huhti 20189min

7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620

7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620

In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unorthodox Marke...

12 Huhti 20189min

How to Audit Your Content in 5 Minutes | Ep. #619

How to Audit Your Content in 5 Minutes | Ep. #619

In episode #619. Eric and Neil discuss how you can audit your content in 5 minutes. Tune in to hear how you can quickly improve your content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to ...

11 Huhti 20187min

Why You Shouldn't Hire Harvard Graduates | Ep. #618

Why You Shouldn't Hire Harvard Graduates | Ep. #618

In episode #618, Eric and Neil discuss why Ivy League graduates aren’t always the best marketers. Tune in to hear why you shouldn’t hire a Harvard grad. TIME-STAMPED SHOW NOTES: [00:27] Today’s Top...

10 Huhti 20188min

Our Favorite Marketing WordPress Plugins of 2018| Ep. #617

Our Favorite Marketing WordPress Plugins of 2018| Ep. #617

In episode #617, Eric and Neil count out their favorite WordPress plugins. Tune in to hear what plugins you should be using to optimize your posts. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: O...

9 Huhti 20188min

7 Social Media Hacks That'll Make You Stand Out From The Noise | Ep. #616

7 Social Media Hacks That'll Make You Stand Out From The Noise | Ep. #616

In episode #616, Eric and Neil discuss the 7 hacks you can use to stand out from the crowd. Tune in to hear what you should be doing to make an impression. TIME-STAMPED SHOW NOTES: [00:27] Today’s ...

8 Huhti 20189min

Which Marketing Channels Have The Best ROI | Ep. #615

Which Marketing Channels Have The Best ROI | Ep. #615

In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: ...

7 Huhti 20188min

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