8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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What Bitcoin Can Teach You about Marketing | Ep. #548

What Bitcoin Can Teach You about Marketing | Ep. #548

In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success. Time-Stamped Show Notes: [00:27] Today’s Topic: What Bi...

30 Tammi 201810min

How to Achieve Your Goals in 2018 | Ep. #547

How to Achieve Your Goals in 2018 | Ep. #547

In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds.  Time-Stamped Show Notes: [00:27] Today’s Topi...

29 Tammi 201812min

How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546

How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.  Time-Sta...

28 Tammi 201810min

How to Get Access to Influential People | Ep. #545

How to Get Access to Influential People | Ep. #545

In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship. Time-...

27 Tammi 201812min

The Cleverest Marketing Campaigns that We Have Seen | Ep. #544

The Cleverest Marketing Campaigns that We Have Seen | Ep. #544

In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!  Time-Stamped Show Notes: [00:27] Today’s Topic: The Cleverest ...

26 Tammi 201813min

How Successful Entrepreneurs Think | Ep. #543

How Successful Entrepreneurs Think | Ep. #543

In episode #543, Eric and Neil discuss what makes an entrepreneur tick. Tune in to hear how you can think like a successful entrepreneur.  Time-Stamped Show Notes: [00:27] Today’s Topic: How Succes...

25 Tammi 201811min

How to Become an Overnight Success | Ep. #542

How to Become an Overnight Success | Ep. #542

In episode #542, Eric and Neil explain the reality of overnight success. Tune in to hear why being an overnight success may not be the key to long-term success.  Time-Stamped Show Notes:  [00:27] T...

24 Tammi 201810min

How SEO Is Dying and What You Should Focus on Next | Ep. #541

How SEO Is Dying and What You Should Focus on Next | Ep. #541

In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company.  Time-S...

23 Tammi 201810min

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