8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Is Public Speaking Worth It? | Ep. #346

Is Public Speaking Worth It? | Ep. #346

In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking and increasing your brand awareness. Eric and Neil a...

12 Heinä 20178min

How to Become a Contributor For Well-Known Publications | Ep. #345

How to Become a Contributor For Well-Known Publications | Ep. #345

In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you that GREAT deal—you only need one to make your effort...

11 Heinä 20178min

How to Attract Top Marketing Talent | Ep. #344

How to Attract Top Marketing Talent | Ep. #344

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to leverage LinkedIn updates for making those contact...

10 Heinä 20179min

How to Use Polls to Attract New Customers | Ep. #343

How to Use Polls to Attract New Customers | Ep. #343

In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with your customers and, at the same time, attract new l...

9 Heinä 20177min

How to Leverage Quora Ads | Ep. #342

How to Leverage Quora Ads | Ep. #342

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw n...

8 Heinä 20179min

What Pages on Your Site Should You Consider No-Indexing? | Ep. #341

What Pages on Your Site Should You Consider No-Indexing? | Ep. #341

In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the BEST candidates for no-indexing and how no-indexing...

7 Heinä 20177min

How to Do Customer Development | Ep. #340

How to Do Customer Development | Ep. #340

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback so that you can to adjust your sales strategy and bo...

6 Heinä 20178min

How to Leverage Micro Influencers | Ep. #339

How to Leverage Micro Influencers | Ep. #339

In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K followers. When you get into the millions, you’re dealing ...

5 Heinä 20178min

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