8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Where Can You Hire Great Designers?| Ep. #306

Where Can You Hire Great Designers?| Ep. #306

In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designers and view their work. Or, if you are designer and...

2 Kesä 20176min

Why You Should Clean Your Email List| Ep. #305

Why You Should Clean Your Email List| Ep. #305

In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—...

1 Kesä 20177min

Where Can You Hire Great Writers? | Ep. #304

Where Can You Hire Great Writers? | Ep. #304

In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvanta...

31 Touko 20176min

What Type of Content Should You Create When You're Starting Off? | Ep. #303

What Type of Content Should You Create When You're Starting Off? | Ep. #303

In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying...

30 Touko 20178min

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic fro...

29 Touko 20178min

Should You Buy Marketing Courses? | Ep. #301

Should You Buy Marketing Courses? | Ep. #301

In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more...

28 Touko 20178min

Marketing Tactics that Neil & Eric Still Use Today | Ep. #300

Marketing Tactics that Neil & Eric Still Use Today | Ep. #300

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to...

27 Touko 201710min

How to Deal with Negative PR | Ep. #299

How to Deal with Negative PR | Ep. #299

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime. ...

26 Touko 20177min

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