8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How Tools Create a Better Marketing ROI | Ep. #114

How Tools Create a Better Marketing ROI | Ep. #114

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand that links are a big factor for tools. Time Stam...

22 Marras 201612min

Should I Hire a PR Agency for My Business? | Ep. #113

Should I Hire a PR Agency for My Business? | Ep. #113

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for...

21 Marras 201611min

Is It Really Worth Going After Long-tail Keywords? | Ep. #112

Is It Really Worth Going After Long-tail Keywords? | Ep. #112

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they ar...

20 Marras 201610min

Should You Repurpose Your Content? | Ep. #111

Should You Repurpose Your Content? | Ep. #111

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth...

19 Marras 20169min

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for ...

18 Marras 201612min

The Pros and Cons of Having a Wikipedia Page | Ep. #109

The Pros and Cons of Having a Wikipedia Page | Ep. #109

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one rea...

17 Marras 20168min

How to Get More YouTube Views | Ep. #108

How to Get More YouTube Views | Ep. #108

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel. Time Stamped Show No...

16 Marras 201611min

How to Take Advantage of Untapped Ad Opportunities | Ep. #107

How to Take Advantage of Untapped Ad Opportunities | Ep. #107

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not...

15 Marras 20169min

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