8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Create a Marketing Budget | Ep. #58

How to Create a Marketing Budget | Ep. #58

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building,...

27 Syys 201611min

How to Decide if You Need Separate Brands for Your Business | Ep. #57

How to Decide if You Need Separate Brands for Your Business | Ep. #57

In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary ...

26 Syys 201610min

The Best Services for Finding Great Freelancers | Ep. #56

The Best Services for Finding Great Freelancers | Ep. #56

In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and creative strategies for finding freelancers that ...

25 Syys 201610min

What Should You Do with a Website that Is No Longer in Use? | Ep. #55

What Should You Do with a Website that Is No Longer in Use? | Ep. #55

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnersh...

24 Syys 20169min

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how...

23 Syys 201611min

Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53

Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that...

22 Syys 201612min

The Best Way to Research New Blog Topics | Ep. #52

The Best Way to Research New Blog Topics | Ep. #52

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources f...

21 Syys 201612min

How to Get a Lot of Traffic to Your Site without Building Links | Ep. #51

How to Get a Lot of Traffic to Your Site without Building Links | Ep. #51

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral ...

20 Syys 201610min

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