How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Ways to Get More Engagement on Social Media | Ep. #185

7 Ways to Get More Engagement on Social Media | Ep. #185

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you ...

1 Helmi 20178min

What Should You Do When Your Business Stops Growing? | Ep. #184

What Should You Do When Your Business Stops Growing? | Ep. #184

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in t...

31 Tammi 201713min

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to j...

30 Tammi 20179min

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you ...

29 Tammi 201710min

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yo...

28 Tammi 20178min

How to Get Started with Affiliate Marketing | Ep. #180

How to Get Started with Affiliate Marketing | Ep. #180

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be succ...

27 Tammi 20179min

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to ...

26 Tammi 20179min

How to Get Sales and Marketing to Work Together | Ep. #178

How to Get Sales and Marketing to Work Together | Ep. #178

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one anothe...

25 Tammi 20179min

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