How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Make CRO Work in Your Business | Ep. #95

How to Make CRO Work in Your Business | Ep. #95

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for...

3 Marras 201611min

7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and th...

2 Marras 201610min

7 Ways to Make Existing Content Better | Ep. #93

7 Ways to Make Existing Content Better | Ep. #93

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage...

1 Marras 201610min

7 Ways to Nail the Skyscraper Technique | Ep. #92

7 Ways to Nail the Skyscraper Technique | Ep. #92

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind ...

31 Loka 201613min

How to Keep Your Digital Marketing Team Motivated | Ep. #91

How to Keep Your Digital Marketing Team Motivated | Ep. #91

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team...

30 Loka 201612min

7 Questions to Ask Potential Marketing Clients | Ep. #90

7 Questions to Ask Potential Marketing Clients | Ep. #90

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing re...

29 Loka 201612min

How Marketers Can Maximize Their CRM | Ep. #89

How Marketers Can Maximize Their CRM | Ep. #89

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sendin...

28 Loka 201611min

7 Quick SEO Wins for Huge Websites | Ep. #88

7 Quick SEO Wins for Huge Websites | Ep. #88

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctl...

27 Loka 201613min

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