Marketing School - Digital Marketing and Online Marketing Tips7 Marras 2016

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The Secret to Collecting More Email Signups | Ep. #27

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time S...

27 Elo 201611min

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: ...

26 Elo 201610min

How to Monetize Your Blog | Ep. #25

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Sta...

25 Elo 201612min

Neil & Eric's Biggest Marketing Failures | Ep. #24

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the les...

24 Elo 201612min

Is it Worth it to Attend Marketing Events? | Ep. #23

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to...

23 Elo 201613min

The Importance of Being a T-shaped Marketer | Ep. #22

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. ...

22 Elo 201611min

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Elo 201613min

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Elo 201614min