Are LinkedIn Ads Worth It? | Ep. #237

Are LinkedIn Ads Worth It? | Ep. #237

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show Notes: 00:27 – Today’s topic: Are LinkedIn Ads Worth It? 00:43 – Make sure that you test the ads 00:51 – LinkedIn ads are more expensive 01:06 – Eric pushed their educational related content in LinkedIn 01:25 – They tested the content that was beneficial for e-learning companies 01:30 – The traffic from LinkedIn was converting 01:52 – Don’t just look at CPC, but consider CPA as well 02:00 – The engagement rate shown by the click-through rate is very good 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible 03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn 04:02 – When you're collecting a lead, use the authentication from LinkedIn 04:29 – Track your conversion 04:42 – That’s it for today’s episode! 3 Key Points: Always be sure to test your ads, first. Assess if the platform is the right place for your ad – make sure your target audience is present. Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Should You Be Using Medium or Not? | Ep. #73

Should You Be Using Medium or Not? | Ep. #73

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show...

12 Loka 20169min

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, ...

11 Loka 201610min

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00...

10 Loka 201612min

How to Start a Successful Podcast | Ep. #70

How to Start a Successful Podcast | Ep. #70

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the pe...

9 Loka 201612min

What Churn Is and How to Reduce It | Ep. #69

What Churn Is and How to Reduce It | Ep. #69

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love ...

8 Loka 201612min

Exciting Marketing Opportunities for 2017 | Ep. #68

Exciting Marketing Opportunities for 2017 | Ep. #68

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illust...

7 Loka 201613min

Who Should Your First Marketing Hire Be and Why? | Ep. #67

Who Should Your First Marketing Hire Be and Why? | Ep. #67

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

6 Loka 201612min

How to Do Effective Keyword Research | Ep. #66

How to Do Effective Keyword Research | Ep. #66

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content ...

5 Loka 201611min

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