How to Create an Experimental Culture in Your Marketing Department | Ep. #312

How to Create an Experimental Culture in Your Marketing Department | Ep. #312

In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do experiments with their respective teams and how it boosted engagement and a sense of value and pride for team members to be a part of the experimentation. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Experimental Culture in Your Marketing Department 00:38 – Twitter was running .2 tests per week when they were still struggling 01:02 – After that, their usual growth skyrocketed 01:12 – Jeff Bezos of Amazon also brought tons of experiments that helped them boost quickly 01:17 – Driving experiments for the company or marketing department is really important 01:26 – Treat your experiment as a product 01:37 – Eric runs experiment meetings with his company, Single Grain 01:49 – Every week, someone is required to bring in new ideas 02:33 – You can use Trello to write in your experiments 02:43 – There should be a well-thought idea and a plan as well as data to back up the plan 02:58 – Neil enforces the culture to everyone until they fully adapt to it 03:06 – Neil also believes that no opinions that are wrong or right 03:13 – Just because you are doing marketing longer, does NOT mean you have better ideas 03:33 – It is a weekly process for Neil’s team 03:49 – Neil encourages testing and gives a pat on the back to who has the best idea 04:04 – Once you start with testing, people will love it 04:15 – The team will feel good that they’re making progress 04:34 – Eric tried to incentivize the person with the best idea, but now they’re having a monthly celebration 05:07 – One of the mistakes that Eric made with the experiment was that people were voting just by raising their hands—they shifted this to automated voting 05:43 – That’s it for today’s episode! 3 Key Points: Engage everyone on the team in regards to the experiments and make sure that ideas are well-thought and planned. Your team will have a sense of engagement and responsibility when they are included in the experimental process. Incentivizing isn’t always beneficial for everyone—find what motivates your team. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Jaksot(3150)

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business. TIME-STAMPED SHOW NOTES (00:00) ChatGPT and Data Privacy Concerns (01:02) The Impact of AI on YouTube Revenue (02:52) Content Creation Strategies for AI Videos (05:59) Navigating Private Equity and Business Control (11:48) Entrepreneurship vs. Private Equity Management To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

7 Elo 24min

Peer Groups Will Make You Rich (With A Caveat)

Peer Groups Will Make You Rich (With A Caveat)

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits. TIME-STAMPED SHOW NOTES (00:00) The Power of Peer Groups (02:07) Intentional Networking for Growth (04:07) The Importance of Learning Loops (06:40) Crypto and Credit Card Points (09:15) Cultural Perspectives on Obesity (12:54) Genetics vs. Lifestyle Choices (15:42) Conclusion and Reflections To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

6 Elo 18min

Marketers MUST jump on Claude agents TODAY

Marketers MUST jump on Claude agents TODAY

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success. TIME-STAMPED SHOW NOTES (00:00) Insights from the CMO Awards in Colombia (06:21) Understanding Global Marketing Dynamics (12:46) The Impact of Marketing Sensitivity and Trends (17:38) SEO Strategies for Startups vs Established Companies To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

5 Elo 23min

You Can't Be Rich Without Volatility

You Can't Be Rich Without Volatility

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency. TIME-STAMPED SHOW NOTES (00:00) The Volatility of Wealth (02:58) Risk and Reward in Business (05:54) The Role of Debt in Business Growth (08:56) Agency Status in the Business World (11:53) The Shift in Marketing Dynamics (15:00) AI's Impact on Marketing and Employment (20:03) Leveraging AI for Marketing Efficiency To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

4 Elo 28min

What Partnering Can Be a Better Form of Marketing?

What Partnering Can Be a Better Form of Marketing?

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing. TIME-STAMPED SHOW NOTES (00:00) The Power of Partner Marketing (04:34) Teaching vs. Doing in Leadership (07:39) High-Stakes Podcast Sponsorships (10:05) Viral Marketing and Ethical Boundaries To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

31 Heinä 16min

How to Produce Content at Scale With Podcasting, Content, and Webinars

How to Produce Content at Scale With Podcasting, Content, and Webinars

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent. TIME-STAMPED SHOW NOTES (00:00) Podcasting for Content at Scale (01:15) Long-form Sessions for Short-form Clips (03:09) Webinar Experiments and Lead Quality (06:22) Webinar ROI and Promotion Strategy (08:32) The Value of Revenue vs. Vanity Metrics (10:03) Navigating Fame and Brand Impact (12:06) Managing Fan Attention in Public (13:45) Personal Brand ROI in Recruiting (16:26) Turning Down Speaking Gigs and Brand Deals (18:57) Teaching Humility Through Simplicity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

30 Heinä 23min

Elon vs. Zuck – $1B Compute vs. $1B Humans

Elon vs. Zuck – $1B Compute vs. $1B Humans

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era. TIME-STAMPED SHOW NOTES (00:00) Elon vs. Zuck: Compute vs. Talent (01:30) Tesla’s Competitive Edge (03:25) Why Elon Picks the Hard Way (06:10) Buy vs. Build Debate (08:45) ChatGPT’s Traffic Advantage (09:50) SEO Is Evolving Fast (11:00) Brand Mentions in AI Rankings (12:30) What ChatGPT Considers Valuable (14:10) How Podcasts Rank on LLMs (16:00) Why Consistency Wins To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

29 Heinä 19min

Personalized LinkedIn Ads at Scale

Personalized LinkedIn Ads at Scale

In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress. TIME-STAMPED SHOW NOTES (00:00) Personalizing LinkedIn Ads with AI (03:06) ROI Results from Hyper-Personalized Ads (04:17) De-anonymizing Website Visitors & Outreach Tools (05:13) SaaS Founder Retreat Insights (06:47) The GTM (Go-To-Market) Confusion in B2B SaaS (08:40) Founders Want Community (11:01) The Risk of Leverage in Business (13:18) The Challenge of Focus vs. Opportunity (15:30) Investor vs. Operator Mindsets (16:34) Will AI Kill WordPress? (20:09) WordPress vs. Lovable & AI Builders (22:13) Leadership Challenges at WordPress (23:56) HubSpot’s Legacy and OpenAI Connections To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

28 Heinä 28min

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