Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped Show Notes: 00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research? 00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching 00:56 – Neil did a focus group that was paid by Yahoo 01:09 – The people discussed Yahoo and its competitors 01:50 – Focus groups were very effective before, but it won’t be as effective now 01:58 – Technology has changed the face of market research, people can find their answers online and surveys to collect information are done online as well 02:32 – Eric doesn’t see the need for an in-person focus group 03:02 – Mileage may still vary 03:12 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 03:24 – Subscribe, rate and review Marketing School 03:30 – Text MARKETINGSCHOOL to 33444 for those in the US 03:26 – That’s it for today’s episode! 3 Key Points: A focus group is a group of your ideal customers who meet you in person to discuss a product. Focus groups were effective for market research before mass improvements were made in technology. If your targeted customers are seniors, focus groups might still work as they prefer face-to-face surveys and conversations. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.