How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential Ti...
10 Touko 202421min
Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation
In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's reb...
9 Touko 202430min
SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon
In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also ...
8 Touko 202417min
How MrBeast's new content format caused me to cry and How Prime saved Amazon
In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions fro...
7 Touko 202414min
Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the i...
6 Touko 202421min
Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's...
3 Touko 202419min
How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the t...
2 Touko 202419min
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can bu...
1 Touko 202428min
