Is TV Advertising Really Worth It? | Ep. #436

Is TV Advertising Really Worth It? | Ep. #436

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? 00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad 01:30 – Eric shares about the Trivago ad all over the TV 02:12 – The effectiveness of your ad will still depend on your target demographic 02:25 – Do your market research and planning before implementing a TV ad 02:52 – If you have the money, you can consider a TV ad 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:25 – That’s it for today’s episode! 3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of course. Understand your demographics before getting deep into a specific ad platform. For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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5 Ways to Generate Leads from Snapchat | Ep. #98

5 Ways to Generate Leads from Snapchat | Ep. #98

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools. Ti...

6 Marras 201611min

8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue...

5 Marras 201611min

Tools to Help You Build & Sell Your Own Online Course | Ep. #96

Tools to Help You Build & Sell Your Own Online Course | Ep. #96

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you do...

4 Marras 201612min

How to Make CRO Work in Your Business | Ep. #95

How to Make CRO Work in Your Business | Ep. #95

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for...

3 Marras 201611min

7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and th...

2 Marras 201610min

7 Ways to Make Existing Content Better | Ep. #93

7 Ways to Make Existing Content Better | Ep. #93

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage...

1 Marras 201610min

7 Ways to Nail the Skyscraper Technique | Ep. #92

7 Ways to Nail the Skyscraper Technique | Ep. #92

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind ...

31 Loka 201613min

How to Keep Your Digital Marketing Team Motivated | Ep. #91

How to Keep Your Digital Marketing Team Motivated | Ep. #91

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team...

30 Loka 201612min

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