Off Record, On Point: The Voice of a Generation with Jay Richards, CEO at Imagen Insights

It's time that the advertising industry wake up and realise there's new kids on the consumer block: Gen Z are here. They've got a lot to say and they're actually older and more mature than you think. Jay Richards, CEO at Imagen Insights, joins Julia and Kasey for episode 3 of Off Record, On Point Season 3 as they dive into what Jay would do differently setting up a company again, how it is working with Gen Z, and what mistakes brands are still making.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are Gen Z, age, and general workplace experiences. Please listen responsibly and check out our resources below:

Gen Z 101 from Forbes: https://www.forbes.com/sites/garydrenik/2023/07/13/gen-z-101-a-marketing-guide-to-connecting-with-the-next-generation-of-consumers/

What is Gen Z from McKinsey: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z

About starting a business in 2024 from Enterprise Nation: https://www.enterprisenation.com/learn-something/than-third-brits-thinking-starting-a-business-in-2024/

Brilliant articles crafted by Imagen Insights' Gen Z imageneers: https://imageninsights.com/community-spotlight/

About Jay and Imagen Insights:

Jay Richards is a dynamic entrepreneur, visionary speaker, and CEO at Imagen Insights on a mission to bridge the communication gap between brands and the influential Gen Z demographic. Armed with the insights and unfiltered feedback from the brutally honest Imagen Insights Gen Z community, Jay empowers some of the world’s most prominent household names with the knowledge and data they need to craft successful marketing strategies.

From his early days as a rebellious school student, Jay’s journey has been nothing short of a testament to his hard work and dedication. Fast forward to today, and he stands as a Forbes 30 Under 30 entrepreneur, an accolade to his accomplishments and groundbreaking work in the field of marketing and qualitative generational insights. In 2020, he was recognised as a Future Leader finalist by Mediatel, further solidifying his reputation as an industry trailblazer.

Think of Imagen Insights as your go-to platform for Gen Z insights. This Think Tank enables your customers to crowdsource qualitative (long-form) and quantitative (numbers-based) feedback, ideas and insights from their communities via their Imagen Index, within minutes. Whether it’s the need to sense check a marketing campaign, create a new product for Gen Z or to develop an entire brand aimed at this generation, brands use the Imagen Insights platform to crowdsource feedback, ideas and insights from their Gen Z community to help solve their business challenges.

Connect with Jay on LinkedIn! – https://www.linkedin.com/in/jaykrichards/

Imagen Insights – https://imageninsights.com

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

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