How to Deal with Ad Fatigue
In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include ...
7 Joulu 20237min
Why Neil & Eric Are Going Harder on Written Content Now
In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweet...
6 Joulu 20237min
The TikTokification of Everything
In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance ...
5 Joulu 20236min
The Creativity Faucet Concept (This Will 10x Your Content)
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up ...
4 Joulu 20237min
Audience TAM vs Revenue TAM
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investi...
3 Joulu 20236min
The Anatomy of New York Times' Revenue
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate comm...
2 Joulu 20237min
These New OpenAI Developments Will Change Marketing Forever
In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data...
1 Joulu 20236min
Dark Social's False Attribution to 'Direct' Traffic
In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has ...
30 Marras 20237min
