How to Create the Perfect About Page | Ep. #486

How to Create the Perfect About Page | Ep. #486

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow. Time-stamped show notes: [00:28] - Today's topic: How to Create the Perfect About Page [00:35] - The Single Grain About page describes our process, who we have contributed to, and our core values. [01:12] - Neil's About page is a story. Storytelling is one of the most powerful forms of marketing. [01:21] - Create a story with an emotional punch and you are more likely to convert those people into customers. [01:44] - Also give next steps about what people should do after reading your story. [02:30] - The story needs to resonate with people. [02:49] - Neil's About page used to have an image of Neil and things he liked, such as tacos. [03:16] - Think about how to connect and resonate with people. [03:25] - We speak at conferences to connect with people and find their story. [03:35] - That's it for today! [03:37] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy. [03:49] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Create a First-Class Case Study | Ep. #149

How to Create a First-Class Case Study | Ep. #149

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and dra...

27 Joulu 20169min

7 Ways To Get More People To Open Your Emails | Ep. #148

7 Ways To Get More People To Open Your Emails | Ep. #148

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to th...

26 Joulu 20169min

How, When and Why to Rebrand Your Business | Ep. #147

How, When and Why to Rebrand Your Business | Ep. #147

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very d...

25 Joulu 201611min

How to Do a Website Migration | Ep. #146

How to Do a Website Migration | Ep. #146

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll nee...

24 Joulu 20169min

How to Do an SEO Audit Using Google Search Console | Ep. #145

How to Do an SEO Audit Using Google Search Console | Ep. #145

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and ...

23 Joulu 201613min

7 Creative Ways to Increase Google Ranking | Ep. #144

7 Creative Ways to Increase Google Ranking | Ep. #144

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving t...

22 Joulu 201611min

How to Map Out Your Marketing Funnel | Ep. #143

How to Map Out Your Marketing Funnel | Ep. #143

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions th...

21 Joulu 201610min

7 Tools to Help You in Marketing Design | Ep. #142

7 Tools to Help You in Marketing Design | Ep. #142

In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketi...

20 Joulu 20169min

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