The Luxury Era of The Creator Economy Has Arrived
Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate...
12 Helmi 20min
Where SEO Products Are Going
In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...
11 Helmi 23min
The AI Prompt That Writes $100k Sales And Email Copy For You
In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hi...
10 Helmi 21min
10 Business Moats That Actually Protect Your Marketing
In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...
9 Helmi 19min
The K-Shaped Future of Work
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...
5 Helmi 20min
Revenue Per Employee Is Skyrocketing
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...
4 Helmi 20min
This AI Finds Peoples Calendly And Books Sales Demos
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...
3 Helmi 25min
The True Economics & ROI of a Super Bowl Ad.
Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-...
2 Helmi 25min
