How to Handle Clients that Always Want More for Less | Ep. #533

How to Handle Clients that Always Want More for Less | Ep. #533

In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Handle Clients that Always Want More for Less [00:43] In the early days, Neil would give his clients whatever they asked for. [00:47] However, the moment you give in to unnecessarily demanding clients, you find that your margins decrease and it becomes a vicious cycle of rewarding complaints. [01:05] What he learned from this, was that it is of the utmost importance to structure your deal properly from the get-go. [01:18] When a company asks for something above and beyond the terms of the contract, tell them it won’t be possible, but that you can renegotiate/draw up a new proposal. It is important to set boundaries! [01:58] Once you do too much for free, you will lose money, and you will always have unhappy clients. [02:20] You have to track how much time you spend on each client to determine profitability. [02:40] You can always draw up a Zero-Dollar Change Order, just to have a written trail of the changes in terms. [03:15] The third of fourth time the client tries to adjust the terms, point to the free Change Orders, and tell them you will have to charge them in the future. This way, you are protecting yourself. [03:49] iProspect charges based on an hourly rate. They will do whatever the client wants, because they are still getting paid for their time. [04:41] The hourly rate model is simple and straightforward, which prevent confusion and hard feelings. [05:27] Neil still does flat-rate pricing, but internally they track client hours and the ensuing costs. [05:42] Hubstaff is an invasive time-tracker, but works well for Eric and his company. [06:02] Toggl and Harvest are other great time-tracker options. [06:17] Ogilvy will charge by the hour, but will charge additionally for face-to-face work. [06:56] That’s all for today! [06:58] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Start Being Successful with Marketing | Ep. #521

How to Start Being Successful with Marketing | Ep. #521

In episode #521, Eric and Neil discuss how you can start to be successful with marketing. Tune in to hear specific ways you can achieve daily success as a content marketer. Time-Stamped Show Notes: ...

3 Tammi 201811min

6 Minutes of Marketing that Will Get You Ready for 2018 | Ep. #520

6 Minutes of Marketing that Will Get You Ready for 2018 | Ep. #520

In episode #520, Eric and Neil talk about the year ahead in marketing and cover it all in six minutes. Tune in to hear what’s going to change and how to stay ahead of the curve in 2018. Time-Stamped ...

2 Tammi 20189min

Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519

Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519

In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing. Time-St...

1 Tammi 201810min

How Traveling Helps You Become a Better Marketer | Ep. #518

How Traveling Helps You Become a Better Marketer | Ep. #518

In episode #518, Eric and Neil explain why it is very important to travel in order to successfully market to other countries and regions. Tune in to hear how traveling will help alter your perspective...

31 Joulu 201710min

Why You Should Play the Long Game | Ep. #517

Why You Should Play the Long Game | Ep. #517

In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what's changed in content marketing over the years, how long you can expect to wait to see resu...

30 Joulu 201711min

What the ROI Is of Content Marketing | Ep. #516

What the ROI Is of Content Marketing | Ep. #516

In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing. Time-Stamped Show ...

29 Joulu 201711min

How to Hold Marketers Accountable | Ep. #515

How to Hold Marketers Accountable | Ep. #515

In Episode #515, Eric and Neil discuss how although marketing is fundamentally quite gray (“We’ll help get you some impressions.”), nowadays you are able to hold marketers accountable. Tune in to lear...

28 Joulu 201710min

How We Convert Visitors into Customers | Ep. #514

How We Convert Visitors into Customers | Ep. #514

In Episode #514, Eric and Neil discuss marketing funnels to convert visitors into customers. Contrary to what you may believe, you don’t need to have a complex funnel, so when you’re just starting off...

27 Joulu 20179min

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