How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564

How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI [00:40] Make sure that you’re running your ads to one post ID on Facebook. [01:08] Leverage more than one channel. [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere. [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports. [02:49] Run a ton of A/B tests. [03:19] If you run A/B tests, you can start generating more sales. [03:28] Have upsells and downsells. [03:50] Continually try to offer clients more services. [04:12] Eric helped a client with strategy, but also upsold him and added more value. [04:51] Neil loves ClickFunnels to help scale up ads. [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel. [06:05] Neil used the webinar funnel. [06:18] You’ve got to know your numbers. [06:33] That’s all for today! [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

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How to Do Effective Keyword Research | Ep. #66

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In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content ...

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Should You Attend Marketing Conferences? | Ep. #65

Should You Attend Marketing Conferences? | Ep. #65

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conf...

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Which Marketing Tactics Should You Start With? | Ep. #64

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In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and ...

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How Often Should You Be Emailing Your List? | Ep. #63

How Often Should You Be Emailing Your List? | Ep. #63

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. ...

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The Art of Promoting and Recording Podcasts | Ep. #62

The Art of Promoting and Recording Podcasts | Ep. #62

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Market...

1 Loka 201613min

Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61

Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own busi...

30 Syys 201610min

Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time...

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