Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we...
11 Huhti 202420min
Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and con...
10 Huhti 202418min
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring div...
9 Huhti 202418min
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, a...
8 Huhti 202417min
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operato...
5 Huhti 202430min
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for...
5 Huhti 202419min
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, an...
4 Huhti 202421min
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the im...
3 Huhti 202416min
