How to Find a CMO | Ep. #627

How to Find a CMO | Ep. #627

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill. [00:55] Tap into referral networks. [01:05] When Eric was hired at Treehouse, he was referred in. [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up. [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission. [03:41] Contingency firms whose focus is on hiring executives is another way to go. [03:48] They will cost you a lot of money, but will deliver on the mission. [04:34] Org structures are different now, so it changes how you can operate. [04:38] To recap: referral networks work, contingency firms work, having NO CMO works. [04:48] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Jaksot(3244)

4 Types of Workers Right Now

4 Types of Workers Right Now

Neil and Eric break down the viral AI 2x2 chart: dead weight, slop cannons, steady hands, and turbo brains. They explain why AI amplifies judgment, how most marketers misuse AI for content and outreac...

17 Helmi 19min

How OpenClaw Creates 100k view X Articles

How OpenClaw Creates 100k view X Articles

This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...

16 Helmi 20min

The Luxury Era of The Creator Economy Has Arrived

The Luxury Era of The Creator Economy Has Arrived

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate...

12 Helmi 20min

Where SEO Products Are Going

Where SEO Products Are Going

In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...

11 Helmi 23min

The AI Prompt That Writes $100k Sales And Email Copy For You

The AI Prompt That Writes $100k Sales And Email Copy For You

In this episode, hosts Neil and Eric break down how AI is changing copywriting, marketing, and hiring standards. They debate when AI helps versus when it creates lazy work, share real examples from hi...

10 Helmi 21min

10 Business Moats That Actually Protect Your Marketing

10 Business Moats That Actually Protect Your Marketing

In this episode, hosts Neil and Eric break down 10 proven business moats that protect your marketing and drive long term growth. From switching costs and brand power to community, distribution, talent...

9 Helmi 19min

The K-Shaped Future of Work

The K-Shaped Future of Work

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

5 Helmi 20min

Revenue Per Employee Is Skyrocketing

Revenue Per Employee Is Skyrocketing

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...

4 Helmi 20min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
juristipodi
rss-seuraava-potilas
pomojen-suusta
taloudellinen-mielenrauha
rss-sami-miettinen-neuvottelija
leadcast
yrittaja
rss-lahtijat
rss-myyntikoulu
rss-sisalto-kuntoon
oppimisen-psykologia
rss-h-asselmoilanen
rss-bisnespaiva
rss-paasipodi