How to Find a CMO | Ep. #627

How to Find a CMO | Ep. #627

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill. [00:55] Tap into referral networks. [01:05] When Eric was hired at Treehouse, he was referred in. [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up. [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission. [03:41] Contingency firms whose focus is on hiring executives is another way to go. [03:48] They will cost you a lot of money, but will deliver on the mission. [04:34] Org structures are different now, so it changes how you can operate. [04:38] To recap: referral networks work, contingency firms work, having NO CMO works. [04:48] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways...

6 Helmi 201711min

How to Increase Your E-commerce Conversion Rate | Ep. #189

How to Increase Your E-commerce Conversion Rate | Ep. #189

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined a...

5 Helmi 201710min

7 Copywriting Hacks that Will Double Your Conversions | Ep. #188

7 Copywriting Hacks that Will Double Your Conversions | Ep. #188

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your text to get people to convert? Tune in to learn some ...

4 Helmi 20178min

7 Unconventional Marketing Tactics for 2017 | Ep. #187

7 Unconventional Marketing Tactics for 2017 | Ep. #187

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to sp...

3 Helmi 201711min

Is Twitter Still Worth Using? | Ep. #186

Is Twitter Still Worth Using? | Ep. #186

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic. Time Stam...

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7 Ways to Get More Engagement on Social Media | Ep. #185

7 Ways to Get More Engagement on Social Media | Ep. #185

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you ...

1 Helmi 20178min

What Should You Do When Your Business Stops Growing? | Ep. #184

What Should You Do When Your Business Stops Growing? | Ep. #184

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in t...

31 Tammi 201713min

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to j...

30 Tammi 20179min

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