How to Find a CMO | Ep. #627

How to Find a CMO | Ep. #627

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill. [00:55] Tap into referral networks. [01:05] When Eric was hired at Treehouse, he was referred in. [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up. [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission. [03:41] Contingency firms whose focus is on hiring executives is another way to go. [03:48] They will cost you a lot of money, but will deliver on the mission. [04:34] Org structures are different now, so it changes how you can operate. [04:38] To recap: referral networks work, contingency firms work, having NO CMO works. [04:48] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Set Up a Basic Re-marketing Campaign | Ep. #126

How to Set Up a Basic Re-marketing Campaign | Ep. #126

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show No...

4 Joulu 201611min

How to Set a Marketing Budget | Ep. #125

How to Set a Marketing Budget | Ep. #125

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequ...

3 Joulu 201611min

What To Do When You’re Not Seeing Marketing Results | Ep. #124

What To Do When You’re Not Seeing Marketing Results | Ep. #124

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equa...

2 Joulu 201611min

How to Create Form Fields that Actually Convert | Ep. #123

How to Create Form Fields that Actually Convert | Ep. #123

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorpor...

1 Joulu 20169min

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the...

30 Marras 201610min

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or ...

29 Marras 201612min

7 Ways to Become a Thought Leader | Ep. #120

7 Ways to Become a Thought Leader | Ep. #120

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show No...

28 Marras 201613min

How to Craft High Converting Explainer Videos | Ep. #119

How to Craft High Converting Explainer Videos | Ep. #119

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget a...

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