How to Find a CMO | Ep. #627

How to Find a CMO | Ep. #627

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find a CMO [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill. [00:55] Tap into referral networks. [01:05] When Eric was hired at Treehouse, he was referred in. [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up. [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission. [03:41] Contingency firms whose focus is on hiring executives is another way to go. [03:48] They will cost you a lot of money, but will deliver on the mission. [04:34] Org structures are different now, so it changes how you can operate. [04:38] To recap: referral networks work, contingency firms work, having NO CMO works. [04:48] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for ...

18 Marras 201612min

The Pros and Cons of Having a Wikipedia Page | Ep. #109

The Pros and Cons of Having a Wikipedia Page | Ep. #109

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one rea...

17 Marras 20168min

How to Get More YouTube Views | Ep. #108

How to Get More YouTube Views | Ep. #108

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel. Time Stamped Show No...

16 Marras 201611min

How to Take Advantage of Untapped Ad Opportunities | Ep. #107

How to Take Advantage of Untapped Ad Opportunities | Ep. #107

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not...

15 Marras 20169min

How to Fix Your Slow-Growing Blog Traffic | Ep. #106

How to Fix Your Slow-Growing Blog Traffic | Ep. #106

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s th...

14 Marras 201610min

How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105

How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervi...

13 Marras 20169min

7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104

7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business ...

12 Marras 20169min

How Many Links Does Your Website Need? | Ep. #103

How Many Links Does Your Website Need? | Ep. #103

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with author...

11 Marras 20169min

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