Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organ...
21 Kesä 202423min
2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social issues affecting businesses. We also tackle ...
20 Kesä 202421min
Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...
19 Kesä 202420min
96% of sites ranking in top 10 have 1000+ links
Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here: https://marketingschool.io/agency Want to recruit great marketers? Find the best talent here: https:/...
18 Kesä 202419min
Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more
In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...
17 Kesä 202424min
8-Figure Bootstrapped Agency Blueprint
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for ...
15 Kesä 202419min
Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current...
14 Kesä 202422min
The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat ...
13 Kesä 202419min
