How to Reach Influencers | Ep. #669

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reach Influencers [00:34] Influencer marketing is getting bigger and bigger. [01:01] Go after micro-influencers first. People on their way up are easier to get. [01:15] Micro=5,000-20,000 followers. [01:27] Search for specific hashtags, see who is geographically close to you, and get in touch. [01:36] You will find these upstarts are open to collaboration. [01:43] There are Instagram pods, where people follow and promote each other. [02:01] Influencer marketing doesn’t work the way most people think. [02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well. [02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well. [03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting. [03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love. [03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image. [03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not. [04:18] Do what most people aren’t: have contests to encourage engagement. [04:44] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.