How Much Should You Spend on Marketing Software Per Month | Ep. #717

How Much Should You Spend on Marketing Software Per Month | Ep. #717

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much. [01:10] Everyone pays for more and more software solutions. [01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000. [01:51] Most people who pay for software solutions don’t take action with the data. [02:00] If you want to buy something, make sure you need it and will use it. [02:35] Eric uses a ton of software. [03:00] Marketing software has a lot of the same features. [03:15] So many enterprises are using marketing tools. [03:30] It is so easy to get software/marketing ADD. [03:53] Pare down your costs every quarter. [04:14] Neil tracks his daily expenses. [04:30] A lot of the free tools offer solutions that are just as helpful. [04:57] That’s it for today! [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Where Can You Hire Great Writers? | Ep. #304

Where Can You Hire Great Writers? | Ep. #304

In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvanta...

31 Touko 20176min

What Type of Content Should You Create When You're Starting Off? | Ep. #303

What Type of Content Should You Create When You're Starting Off? | Ep. #303

In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying...

30 Touko 20178min

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic fro...

29 Touko 20178min

Should You Buy Marketing Courses? | Ep. #301

Should You Buy Marketing Courses? | Ep. #301

In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more...

28 Touko 20178min

Marketing Tactics that Neil & Eric Still Use Today | Ep. #300

Marketing Tactics that Neil & Eric Still Use Today | Ep. #300

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to...

27 Touko 201710min

How to Deal with Negative PR | Ep. #299

How to Deal with Negative PR | Ep. #299

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime. ...

26 Touko 20177min

How To Do Reputation Management | Ep. #298

How To Do Reputation Management | Ep. #298

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why ...

25 Touko 20179min

What to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297

What to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and ...

24 Touko 20178min

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