How Much Should You Spend on Marketing Software Per Month | Ep. #717

How Much Should You Spend on Marketing Software Per Month | Ep. #717

In episode #717, Eric and Neil discuss how much you should spend on marketing software. Tune in to hear why you might be over-spending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Should You Spend on Marketing Software Per Month [00:40] Eric probably spends $2000/month, while Neil spends $500/month and still thinks that’s too much. [01:10] Everyone pays for more and more software solutions. [01:33] Neil was speaking at a conference and his coworker suggested they get Google Analytics 360; Neil balked because it would cost $100,000. [01:51] Most people who pay for software solutions don’t take action with the data. [02:00] If you want to buy something, make sure you need it and will use it. [02:35] Eric uses a ton of software. [03:00] Marketing software has a lot of the same features. [03:15] So many enterprises are using marketing tools. [03:30] It is so easy to get software/marketing ADD. [03:53] Pare down your costs every quarter. [04:14] Neil tracks his daily expenses. [04:30] A lot of the free tools offer solutions that are just as helpful. [04:57] That’s it for today! [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Where Should You Focus Your Marketing Efforts First? | Ep. #287

Where Should You Focus Your Marketing Efforts First? | Ep. #287

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on ...

14 Touko 20178min

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools tha...

13 Touko 20179min

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and ...

12 Touko 20179min

How You Can Find a Reliable Blogger | Ep. #284

How You Can Find a Reliable Blogger | Ep. #284

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why se...

11 Touko 20178min

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON ...

10 Touko 20179min

Is It Important to Become Google Certified? | Ep. #282

Is It Important to Become Google Certified? | Ep. #282

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learnin...

9 Touko 20179min

How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281

How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns wit...

8 Touko 20178min

How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280

How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on...

7 Touko 20178min

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