Do Midroll Ads Really Work? | Ep. #719

Do Midroll Ads Really Work? | Ep. #719

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Midroll Ads Really Work? [00:40] In podcasts, there are always ads in the middle of the show. [00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end. [01:35] Eric was looking at their Apple Podcast retention rates. [01:50] Because Growth Everywhere has a midroll, he checked the retention rates. [02:09] He lost 50% of people at the midroll, but it increased after the ad. [02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged. [03:20] Perhaps create a customized landing page to increase ROI. [03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups. [04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue. [05:12] What Warner does is “native advertising”. [05:30] This way makes it less predictable. [05:50] That’s it for today! [05:56] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Jaksot(3246)

AI Companies Are Taking a Lot of The Good Marketers

AI Companies Are Taking a Lot of The Good Marketers

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. T...

2 Loka 202521min

Why Framing Is Everything

Why Framing Is Everything

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consi...

1 Loka 202516min

Google AI Mode is About to Get More Popular

Google AI Mode is About to Get More Popular

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Googl...

30 Syys 202520min

Elon Musk's 'Daddy's Home' Insane Work Schedule

Elon Musk's 'Daddy's Home' Insane Work Schedule

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA...

29 Syys 202528min

AI has changed SEO forever (SEO vs GEO)

AI has changed SEO forever (SEO vs GEO)

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-cita...

25 Syys 202521min

Marketing Agencies Are Feeling an Artificial Uptick in Business

Marketing Agencies Are Feeling an Artificial Uptick in Business

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and L...

24 Syys 202524min

This is 100x Better Than Netflix

This is 100x Better Than Netflix

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing Sc...

23 Syys 202519min

ChatGPT vs Gemini | The Empire Strikes Back

ChatGPT vs Gemini | The Empire Strikes Back

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really ...

22 Syys 202523min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
taloudellinen-mielenrauha
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rahapuhetta
juristipodi
lakicast
rss-h-asselmoilanen
rss-startup-ministerio
rss-seuraava-potilas
rss-paasipodi
rss-draivi
rss-sisalto-kuntoon
rss-bisnespaiva
rss-myynnilla-on-asiaa-kert-kenner