Do Midroll Ads Really Work? | Ep. #719

Do Midroll Ads Really Work? | Ep. #719

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Midroll Ads Really Work? [00:40] In podcasts, there are always ads in the middle of the show. [00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end. [01:35] Eric was looking at their Apple Podcast retention rates. [01:50] Because Growth Everywhere has a midroll, he checked the retention rates. [02:09] He lost 50% of people at the midroll, but it increased after the ad. [02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged. [03:20] Perhaps create a customized landing page to increase ROI. [03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups. [04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue. [05:12] What Warner does is “native advertising”. [05:30] This way makes it less predictable. [05:50] That’s it for today! [05:56] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Cut Your Google AdWords Costs | Ep. #30

How to Cut Your Google AdWords Costs | Ep. #30

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and ...

30 Elo 201614min

How to Cut Your Facebook Advertising Costs | Ep. #29

How to Cut Your Facebook Advertising Costs | Ep. #29

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertisin...

29 Elo 201614min

How to Market ANY Product without Funding | Ep. #28

How to Market ANY Product without Funding | Ep. #28

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime. Time Stamped Show Notes: 00:22 – H...

28 Elo 201613min

The Secret to Collecting More Email Signups | Ep. #27

The Secret to Collecting More Email Signups | Ep. #27

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time S...

27 Elo 201611min

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: ...

26 Elo 201610min

How to Monetize Your Blog | Ep. #25

How to Monetize Your Blog | Ep. #25

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Sta...

25 Elo 201612min

Neil & Eric's Biggest Marketing Failures | Ep. #24

Neil & Eric's Biggest Marketing Failures | Ep. #24

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the les...

24 Elo 201612min

Is it Worth it to Attend Marketing Events? | Ep. #23

Is it Worth it to Attend Marketing Events? | Ep. #23

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to...

23 Elo 201613min

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