This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733

This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733

In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It) [00:35] Don’t rebrand! [00:44] Companies who are successful and make money still feel the need to rebrand. [01:12] ConvertKit is changing their name to Siva, even though they are doing well. [01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway. [01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense. [02:35] The Growth Everywhere podcast is rebranding. [03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions. [03:57] That’s it for today! [04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Ways to Get People to Show Up to Your Webinar | Ep. #150

7 Ways to Get People to Show Up to Your Webinar | Ep. #150

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s succes...

28 Joulu 20169min

How to Create a First-Class Case Study | Ep. #149

How to Create a First-Class Case Study | Ep. #149

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and dra...

27 Joulu 20169min

7 Ways To Get More People To Open Your Emails | Ep. #148

7 Ways To Get More People To Open Your Emails | Ep. #148

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to th...

26 Joulu 20169min

How, When and Why to Rebrand Your Business | Ep. #147

How, When and Why to Rebrand Your Business | Ep. #147

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very d...

25 Joulu 201611min

How to Do a Website Migration | Ep. #146

How to Do a Website Migration | Ep. #146

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll nee...

24 Joulu 20169min

How to Do an SEO Audit Using Google Search Console | Ep. #145

How to Do an SEO Audit Using Google Search Console | Ep. #145

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and ...

23 Joulu 201613min

7 Creative Ways to Increase Google Ranking | Ep. #144

7 Creative Ways to Increase Google Ranking | Ep. #144

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving t...

22 Joulu 201611min

How to Map Out Your Marketing Funnel | Ep. #143

How to Map Out Your Marketing Funnel | Ep. #143

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions th...

21 Joulu 201610min

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